The Hip Hop mogul launched the “Reasonable Doubt” capsule collection exclusively at the luxury department store.
Today, Jay Z’s lifestyle brand Roc 96, which he started with Roc-A-Fella Records co-founder Kareem “Biggs” Burke and Roc Nation’s Emory Jones, launched a collaboration with MadeWorn, a Los Angeles-based luxury brand by Blaine Halvorson that specializes in band tees. The collection includes all the sartorial staples of a New York hustle, but ranges in price from $235 to $4,000.
The collection is inspired by Jay’s classic debut album Reasonable Doubt.
Some items feature the number “96,” the year of the LP’s release.
Sweatshirts, hoodies, and tees are also decorated with Reasonable Doubt song titles such as “Politics as Usual,” “Brooklyn’s Finest,” and “Dead Presidents II.”
Bombers, military jackets, and dog tags are also part of the collection.
“This capsule celebrates a time when we were dreamers,” said Jay in a press release. “It captures that time brilliantly.”
The MadeWorn x Roc96 “Reasonable Doubt” capsule collection is available at Barneys New York locations and Barneys.com.
Photos via Roc96/Barneys