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Ice Cube Makes A Power Move With His TV and Film Business

Ice Cube has signed with agency William Morris Endeavour (WME) to look after his TV and film production business. The rapper turned actor left former agents United Talent Agency (UTA) last November after seven years, and took his time to find himself new representation.

(AllHipHop News) Cube, real name O’Shea Jackson Sr., and his television and film production company Cube Vision, which he co-founded with Matt Alvarez, will now be repped by the agency in all areas.

They already represent him in his music career.

The former co-founder of seminal rap group N.W.A has enjoyed great success in his second career as an actor and producer which includes turns in hit movies “Friday,” “Barbershop,” “Boyz n the Hood,” and “21 Jump Street.”

He was last seen opposite Charlie Day in movie “Fist Fight” and signed an overall deal with 20th Television in December of 2016.

Cube also recently debuted his latest TV venture, VH1 game show “Hip Hop Squares,” which features the biggest names in hip-hop and entertainment testing their knowledge on pop culture.

The entertainer explained the secret of his success to website AOL.

“You gotta put in the effort if you want something great,” he told the website’s BUILD series. “The word ‘hard’ never is… it’s not a deterrent to me, you know.

“Somebody saying ‘it’s hard’ doesn’t mean anything. Is it impossible? If somebody says it’s impossible, then I might pause for a minute. If somebody is saying, ‘this is gonna be hard,’ I’m like ‘so?’ Everything worthwhile is hard,” he added.,” he added.

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