(AllHipHop News) Bay Area rapper G-Eazy can now add more titles to his résumé.
The man born Gerald Gillum connected with Stillhouse Spirits Co. CEO/Founder Brad Beckerman to serve as a partner and co-creative director for the award-winning whiskey business.
“Spirits companies had approached me with endorsement deals but that was just money. I kept running into Stillhouse everywhere and fell in love with the brand not to mention its smooth whiskey,” says G-Eazy. “I wanted to partner with Brad because he has this infectious energy and passion for the brand he’s continuing to grow. We hit it off quick with an instant shared vision and love for Stillhouse.”
G-Eazy’s investment in Stillhouse is his first spirits venture, and the financing closes a significant round of funding for the company.
“We had an instant bond – in my gut, I knew that G would make an amazing partner and contributor to Stillhouse because of his drive, creativity, and meticulousness,” adds Beckerman, a former Chief Creative Officer at Live Nation. “Stillhouse blends nostalgia and heritage with just the right amount of irreverence and G pushes the envelope to elevate that further.”
The next goal for the new partnership is to pursue expansion into the Louisiana market, which happens to be the location of G-Eazy’s alma mater Loyola University New Orleans.
“I’m honored and excited to represent my second home and old stomping grounds. Can’t wait for NOLA to see what we have coming!” shared the When It’s Dark Out creator.