Goodman’s last name should ring bells for Hip-Hop historians. His parents are Lawrence and Ann Goodman, owners of the first Hip-Hop label in Philadelphia, the legendary Pop Art label.
Goodman hopes to establish the kind of label that made stars out of the likes of Will Smith, Salt-N-Pepa, Marley Marl and others.
Face Off’s first artist is Jack Frost, who will release his major label debut Cold World in 2005.
Goodman produced 90 percent of the album. Frost has a large following in the Philadelphia and has enjoyed airplay on both of the city’s commercial radio stations.
Goodman called himself a multi-tasker and likened his skills to prominent Hip-Hop entrepreneurs who have expanded their horizons beyond producing.
“I am a perfectionist so I try to make sure every beat I do is crazy, Goodman told AllHipHop.com.
“I am not a follower, but if I would compare the situation I want to establish, it would be to Dr. Dre’s, because I’m an artist as well as a producer,” Goodman told AllHipHop.com. And while that situation would a dream for any producer, Goodman feels he’s ready, having learned lessons from some of the most legendary figures in Hip-Hop history, at a young age.
“It gave me a passion for the music at a younger age than most,” Goodman told AllHipHop.com. “I remember Roxanne Shante being in my house when I was like 5 or 6. I was around history & Pop Art doesn’t get the credit it deserves. This is the label that started Will Smith, Salt & Pepa, Roxanne Shante, Marley Marl, Steady B, Cool C, 3XDope, & Da Youngstas.”
Goodman, 24, said watching such authentic and quality Hip-Hop artists work is what motivated him to get involved in production.
“I watched them,” Goodman said. “Being in that [environment] is how I started making beats when I was 11.”
In addition to producing “Slow Dough” from 50 Cent’s Power of the Dollar album, Goodman worked with Roc-A-Fella artist Peedi Crak and produced a song on Nas’ upcoming album Street’s Disciple.
“I want to bring that quality back to beats,” Goodman said. I have my own sound and I want to make it hard for these corny producers to sell a beat. You’re going to have to come with your best s**t.”