(AllHipHop News) Twenty years later, Sean “Diddy” Combs is helping to keep his friend’s legacy alive by launching the #WeMissYouBIG social media campaign.
The Bad Boy Entertainment founder called on his 7.7 million Instagram followers to post videos of themselves rapping Biggie’s lyrics.
Diddy wrote on IG:
20 years ago today we lost the greatest rapper of all time, The Notorious B.I.G. We’re celebrating his life through his music and through his legacy today. I want everyone to get involved and rap your favorite Biggie verse, tag me and use the hashtag #WeMissYouBIG
Fans began uploading clips featuring verses made famous by the late Hip Hop icon.